1/29/2024 0 Comments Flake candyThe next clip showed the 1973 advertisement of a doe-eyed artist in a field of poppies painting a watercolour and indulging in a Flake bar, before being caught in a summer shower. The montage began with a clip of the very first Flake Girl advertisement from 1959, followed by a 1965 clip of a girl relaxing in a rowing boat whilst being pestered by a cheeky swan for a peck of her Flake bar. In 1999, a tribute advertisement to the Flake Girls of decades past was released. The song was recorded that year by his band Shagrat and released in 1990. įormer Tyrannosaurus Rex percussionist Steve Peregrin Took wrote a song, Peppermint Flickstick, in 1970 as a satire on the campaign. The Flake song was composed by UK jingle writer Ronnie Bond, who also composed "Tasty tasty very very tasty" for Bran Flakes, and "I'd rather have a bowl of Coco Pops" for Coco Pops. The advertising of a girl in a field was produced by Barry Myers. Her emphasis – to a jingle ("Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before") – was on allowing herself a guilt-free luxury. The Flake Girl became famous as a symbol of indulgence and secret pleasure. In the UK, the advertisements showed people – almost always women – enjoying a Flake whilst relaxing. The product gained some notoriety for its highly sensual advertising. JSTOR ( September 2017) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "Flake" chocolate bar – news Please help improve this article by adding citations to reliable sources in this section. This section needs additional citations for verification. Flake Caramilk - a Caramilk flavoured Flake composed of caramelised white chocolate introduced in Australia in 2021.Flake Mint was introduced in Australia in late 2016 as a Special Edition flavor. In South Africa it is a mint-flavoured milk chocolate flake with no colouring. Flake Mint - flake which has a pale green mint-flavoured centre.Orange Flake - orange-flavoured milk chocolate flake (available in South Africa).Flake Allure - a milk chocolate flake half enrobed in rich truffle and milk chocolate. Flake Praline - milk chocolate flake with praline.Flake Dipped - milk chocolate flake dipped into milk chocolate (resembles a larger version of Twirl), and also known as Flake Luxury.Flake Snow (known as Snowflake until 2003) - a white chocolate flake bar dipped into milk chocolate.Flake Dark - dark chocolate flake covered in dark chocolate.Flake Noir - a dark chocolate flake bar.Plain Flake - "A blend of plain and milk chocolate".Versions based around dark (plain) chocolate.Several varieties of Flake have been produced over the years, including: ( September 2016) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Manufacturing process Ĭadbury refers to the exact process of making Flakes as a closely guarded secret however, experimental evidence by food scientist Ann Reardon shows that the result can be recreated by seizing chocolate (see external link: Chocolate seizing). In 2022, Mondelez attributed the shortages to "some global supply chain disruptions" alongside demand pressures. In 2021 this was attibuted to high levels of demand due to good weather. In 2021 and again in 2022, Mondelez announced that there were shortages of Flakes in the UK and Ireland. The later product, Cadbury Twirl, has two Flake-style bars covered in milk chocolate.įlakes are no longer manufactured at Bournville and are now made in Dublin, Ireland, and 10th of Ramadan, Egypt. First sold in the UK, they would later be sold in Ireland, Australia, South Africa and other nations. īy 1930, Cadbury's was selling half-length Flake specifically for garnishing vanilla soft serve ice cream in a cone (" 99 Flakes") which was served by ice cream vendors. The original Flake product was first developed in 1920 and was discovered by chance by Ralph Thompson, an employee of Cadbury's at the Bournville factory who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples. The bar has a unique crumbly texture, and softens but does not melt when heated. United Kingdom, Canada, Ireland, South Africa, Australia, and New Zealandįlake is a British brand of chocolate bar currently manufactured by British chocolate company Cadbury, owned by Mondelez International, consisting of thinly folded milk chocolate.
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