1/31/2024 0 Comments Omnicopy corpProvide a sense of change and excitementįrom both the stakeholders and customer interviews, we get a theme surrounding the perception that NTUC is a brand that inspires trust, everything Singaporean-like.Improve the overall user experience progressively overtime.Allow design to scale and support business ambitions such as personalisation and monetization in the future.Allow users to discover new experiences or values. ![]() Allow users to be efficient in their tasks.Provide ease of navigation, supporting different user intents.Visual design to strengthen branding, locality and communicate new business direction.Memberships, rewards Vs Promotions, vouchers Identifying common services and components.Using tile design to provide contextual experience while allowing business, tech and design flexibility and ability to scale up.Improve usability, taxonomy (navigation) across the platform for our customers.To understand business goals and aspirations, we ran stakeholder interviews on what are their ideal states, and vision towards the design and app.To understand customer's mental model, we Ran card sorting, qualitative interviews to understand the current and to be state of customers from a information schematics point of view. DISCOVERY Stakeholders interviews & Customer research I stopped working on the project during the detailed visual design phase as the app started to be built. I led the requirement workshops with stakeholders, set the design goal and work needs to be done with the support of three designers, one Researcher and a UX Copywriter on the new landing screen.
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